Missoula Named #2 Best Town to Visit in America by CNN
Missoula, Montana, has just been named the #2 Best Town to Visit in America for 2025 by CNN Travel, an exciting recognition that reflects what locals and long-time visitors have known for years. With its balance of outdoor access, community culture, and small-town character, Missoula continues to draw attention as not only a great place to visit, but a place people increasingly want to live and invest in.
As a real estate brokerage deeply rooted in this community, we’re proud to help our clients find their place in Missoula, whether that’s a home near the river, a downtown condo, or a property with mountain views. Here’s why this national spotlight matters and how it ties into the real estate opportunities here.
1. A City Built Around the River
CNN highlights Missoula’s “water-forward” lifestyle, with river surfing at Brennan’s Wave, kayaking, fishing, and tubing all right in town. Many of our listings offer direct access to the Clark Fork River or are just minutes from the river trail system, perfect for those who want to enjoy Montana’s outdoors without leaving the city.
2. Outdoor Recreation, Minutes from Downtown
One of Missoula’s biggest draws is how close it is to trailheads, wilderness areas, and mountain recreation. You don’t have to choose between access to the outdoors and a walkable lifestyle. Here, you can have both. That proximity adds long-term value to homes in nearly every neighborhood.
3. A Walkable Downtown with Culture and Character
Missoula’s downtown continues to grow in energy and opportunity, with art galleries, breweries, music venues, and festivals shaping the local culture. This “creative, outdoorsy, and welcoming” character, as CNN puts it, makes downtown and surrounding neighborhoods attractive to both new buyers and long-time residents.
4. A Strong Local Economy and University Presence
The University of Montana is a central part of the city, bringing educational and cultural value while helping stabilize the local economy. The consistent demand for student housing, faculty residences, and short-term rentals contributes to a healthy, dynamic real estate market.
5. A Livable City with Lasting Appeal
Missoula continues to grow at a steady, manageable pace. Buyers appreciate the lifestyle, while sellers benefit from strong market interest, especially as national coverage increases visibility. This CNN feature is just one more example of why people are paying attention.
Thinking About Buying or Selling in Missoula?
Whether you're looking for a new home, a second property, or investment opportunities in one of Montana’s most talked-about cities, our team is here to help. We know the neighborhoods, the market trends, and the lifestyle that makes Missoula a great place to call home.
Contact me to learn more about available properties!
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